Is Amazon a godsend for publishers?

Publishers have entertained a rocky relationship with Google Adsense for the last few years.
Google has confused and frustrated us with their confusing rules handed out to advertisers and publishers.

Frustrated web site owners have endured lower click revenues, convoluted service terms and irrelevant advertising content in order to make a success of being a Google Adsense publisher.

In spite of its shortcomings Google has far outflanked the competition for advertising space.

Unlike the most of the competition, Google has won the minds of publishers with its "get paid for clicks" program.
Lately business for Google's Adsense program has reached
a plateau. Site visitors are clicking less. Google advertising revenue is flat.
Publishers are looking around for a new advertising revenue earner.

I recently joined Amazon as an affiliate.
Amazon is different to Adsense because visitors to your site have to buy something from Amazon in order for you to earn money.
Browsing an ad for further information and then closing the page will not earn you any money.
The task at hand may appear daunting but further examination reveals Amazon is a creative advertising tool that puts control of creativity in the hands of the publisher.
A few days ago I posted a niche article on Filipino music.
I was able to use one of Amazon’s ready made widgets to list a few of the CDs recorded by Filipino artists.
This widget brightens up the post and is totally relevant to the topic.
One of the most exciting aspects of Amazon is that you can enter the ad inside your actual post. The ad then appears only for that post which makes it ideal for Blogs. This is quite a different approach to Adsense where the ads appear on the side of all the pages.