Promoting Your Retail Business Using Internet Marketing.

Marketing your product or service on the internet is fraught with obstacles and disappointments but is it really the best vehicle for your marketing campaign?

There are many product and service providers who would not survive if they relied solely on the web to market their product.
Most of the marketing campaigns you see were hatched on the net, for the net.
Site owners have to contend with buyer resistance and are forced to compete with part time internet marketers, all who are using advertising copy to persuade you to buy.
In the physical world consumers interact with sellers in the market place and the buyer makes his choice based on tactile and visual experiences.

Many products that are marketed experience poor sales because the internet cannot recreate these experiences.

For the established retailer, the internet is often seen as the enemy, a mechanism to drive the consumer from the physical malls to the virtual malls of the internet.

Can the traditional retailer and the internet be friends?
Yes the internet is the retailer’s friend.

There are many retailers who have harnessed the power of internet marketing and are using it as an adjunct to their existing business.

I have colleagues who have small retail businesses and at the point of sale hand they hand out their flyer displaying their web site.
This enables the customer who is now a client of the retailer to conveniently shop online as a repeat purchaser.
The customer no longer feels buyer anxiety, feeling secure in the knowledge that the retailer has a presence in the real world.
Using this kind of marketing logic, many retailers are thriving and at the same time exposing themselves to a larger potential market.