Is Podcasting The New Publishing Standard?

Blogging is the easy way to get published. It’s free and instantaneous and has taken the internet world by storm since its introduction.
Writers from all walks of life now have a platform to write on any topic that crosses their mind.
If they wish they can write anonymously, use a screen name or write under their real name.
The fact that self publishers now have strong and far reaching voices has given rise to several new mediums to satisfy the growing appetite for self publishing.
With the on flux of millions of content providers has come a strong competitive spirit to stand out from the crowd.
Most recently, Youtube has emerged as a dominant force in self promotion.

The question is being asked; is Podcasting the next big thing?

What exactly is Podcasting?
Podcasting is a collection of audio files which are distributed over the web often using subscription feeds, for playback on mp3 players and computers.

For those wanting to become media giants or those looking for a competitive edge, podasting is the logical progression.
The concept of being able to encapsulate a prerecorded podcast for streamed listening or download is simply too good of a marketing tool to ignore.

Internet marketers are using podcasting in the same way as bloggers have successfully introduced entities in the past.

What are the main advantages of podcasting?
Podcasting has the added benefit of being able to accommodate more than one voice without confusing the target audience.
Podcasting can also act as a promotional prelude for a blog or vice versa.

Itunes is the most well known software available for downloading podcasts.

Recently new challengers have emerged to distribute the ever increasing stream of podcasts.

One of the better podcast providers is Talk Shoe.

Talk Shoe is a community based podcast ring where listeners are invited to join the live discussions. The host opens the discussion and invites listeners to participate. These shows are then recorded and made available for downloading.
Content providers are using Talk Shoe to promote their service and product by providing entertaining and informative podcasts on varied topics.
Learn more about Talk Shoe and podcasting.